Day 2 – Dashboard Week: Power BI & Superstore

On the second day of Dashboard Week, our task was to create a dashboard in Power BI using the Superstore dataset. The dataset came pre-modelled as a star schema, so before jumping into visuals, I had to double-check the relationships to make sure the numbers were accurate — which took more time than expected.

The Main Requirements:

  • Show at least 3 KPIs, one of which had to be Profit
  • Write a User Story
  • Answer Business Questions with the dashboard
  • Uncover insights and tell a clear narrative

My KPIs:

  • Total Profit
  • Profit per Order (Order Efficiency)
  • Average Delivery Time

My User Story:

As a
Regional Sales Director for Superstore,

I want
a visual KPI dashboard that shows key metrics like Profit, Order Efficiency, and Average Delivery Time,

So that
I can quickly identify underperforming regions or segments, detect inefficiencies in operations, and make faster decisions to drive growth and profitability.

Main Focus:

Rather than just looking at how much we sell, I wanted to dig into how well we perform — region by region, and segment by segment.

  • How much profit each region really brings in
  • How efficient those profits are (profit per order)
  • Whether shipping operations are slowing you down (delivery time)

Safe to say, I spent quite a bit of time thinking through the User Story and how to sketch the right flow of insights — especially since I hadn’t used Power BI in a hot minute. I tried to create some fancy, custom KPI visuals, which ate up a lot of time. After a good chunk of troubleshooting, I ditched the complexity and went back to classic KPI cards — which honestly did the job just fine.
Lesson learned: Start with the basics. Nail those first. If there’s time left, then go wild with the fancy stuff.

Looking forward to the next dashboard challenge tomorrow - hoping to improve my time management now that I’ve got my Power BI brain warmed up again.

Looking forward to the next dashboard challenge tomorrow - no more Power BI this time, but I’m curious to see what data we’ll work with next.

But for now, here’s version 1 of my dashboard

Author:
Olivia Esau
Powered by The Information Lab
1st Floor, 25 Watling Street, London, EC4M 9BR
Subscribe
to our Newsletter
Get the lastest news about The Data School and application tips
Subscribe now
© 2025 The Information Lab