Serena Purslow

Serena graduated from The University of Edinburgh with an MA(hons) in International Relations with Quantitative Methods in 2020. She spent the next two years living and working in Spain as an English teacher, before joining the Data School as part of DS36.

Since joining the Data School Serena has gained expertise in Tableau, Alteryx and Power BI. She has worked hard to become a skilled Tableau developer, focusing on both design and performance in order to create functional and visually appealing dashboards. As a result, Serena has received recognition as a Tableau Featured Author, earnt two Vizzes of the Day, and was recently honoured in Tableau Next, an annual showcase spotlighting emerging talents in the Tableau community.

Certifications:

  • Alteryx Advanced Certificate
  • Tableau Certified Data Analyst
  • Power BI Certified Data Analyst

As a consultant, Serena has gained experience working with a wide range of clients in sectors ranging from financial services and property management to non-profit, adapting her problem solving skills to meet specific requirements. She has leveraged her expertise to enable clients to upskill their employees and harness the power of business intelligence. From creating newsletters and speaking at events, to developing bespoke training materials and insightful dashboards, Serena has demonstrated her ability to engage audiences effectively and deliver tailored solutions that meet the unique needs of each client.

In her free time Serena enjoys reading up on the gender gap, painting and exploring the outdoors by any means possible.

Certifications

Blog Posts

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Tue 19 Dec 2023 | Serena Purslow
From Data to Design: The Process of Building a Dashboard
Ever wondered what goes into the process of building a Tableau dashboard? From creating fake data, to designing an eye-catching viz - I'm going to take you through all the steps I took to build a Sales Pipeline Dashboard.
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Fri 26 May 2023 | Serena Purslow
Can you code with AI?
Can you code with AI? Check out this blog to read my experiences of doing just that!
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Wed 24 May 2023 | Serena Purslow
How to build a crash course in R using AI
Can you build a 2 day crash course using AI? Check out this blog to read my experiences of doing just that!
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Tue 28 Mar 2023 | Serena Purslow
Documenting your Alteryx Workflows
In this blog I discuss key reasons why to document your Alteryx workflow, and some useful suggestions on how to document it.
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Mon 06 Mar 2023 | Serena Purslow
#Throwback Thursday - Data School Training Reflection
I'm freshly 'graduated' from the Data School, and waiting to go on my first placement, so thought I'd take this time to reflect on my overall experience of training at the Data School.
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Fri 03 Mar 2023 | Serena Purslow
Dashboard Week Day 5 - Mobile Dashboard
The final day of dashboard week - check out the steps I took to producing a dashboard fit for both mobile and desktop view!
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Thu 02 Mar 2023 | Serena Purslow
Dashboard Week Day 4 - Power BI
The penultimate day of dashboard week - check out my reflection on using Power BI to create a KPI dashboard.
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Wed 01 Mar 2023 | Serena Purslow
Dashboard Week Day 3
3rd day of dashboard week meant creating an infographic on Marvel data - check out my reflection of my approach to this challenge.
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Tue 28 Feb 2023 | Serena Purslow
Dashboard Week Day 2
Check out my reflection on my second day of dashboard week!
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Mon 27 Feb 2023 | Serena Purslow
Dashboard Week Day 1 - Accessibility Dashboards
Check out my reflection for my first day of dashboard week in which I had to create a dashboard suitable for use by a screen reader.
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Tue 14 Feb 2023 | Serena Purslow
Quick Table Calculations Part 6 - Percentile
This is the second to last blog in my series on Tableau Table Calculations. This time we will be going through creating a Percentile Calculation!
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Thu 23 Feb 2023 | Serena Purslow
#Throwback Thursday - Week 16 at The Data School
Our final week of training (eek)!!! Join me for my weekly reflection on life at the Data School.
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Fri 17 Feb 2023 | Serena Purslow
#Throwback Thursday - Week 15 at The Data School
Our final client project, and a server heavy week - join me for my weekly reflection on life at the Data School!
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Thu 02 Feb 2023 | Serena Purslow
#Throwback Thursday - Week 13 at The Data School
A super packed week, and a break from client projects! Join me for my weekly reflection on life at the Data School!
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Fri 27 Jan 2023 | Serena Purslow
Quick Table Calculations Part 5 - Rank
This is the fifth blog in my series on Tableau Table Calculations. This time we will be going through creating a Rank calculation!
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Thu 26 Jan 2023 | Serena Purslow
#Throwback Thursday - Week 12 at The Data School
A design heavy project, and training in demos - join me for my weekly reflection on life at the Data School!
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Thu 19 Jan 2023 | Serena Purslow
Quick Table Calculations Part 4 - Percent of Total
My fourth blog on Tableau calculations, and this time I'll take you through a Percent of Total calculation!
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Thu 19 Jan 2023 | Serena Purslow
#Throwback Thursday - Week 11 at The Data School
A technical week and opportunity to teach - join me for my weekly reflection on life at the Data School!
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Thu 12 Jan 2023 | Serena Purslow
#Throwback Thursday - Week 10 at The Data School
Join me for my weekly reflection of life at the Data School!
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Thu 29 Dec 2022 | Serena Purslow
Quick Table Calculations Part 3 - Percent Difference
This is the third part in my Tableau table calculation series. Join me as I go through creating a Percent Difference calculation.
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Thu 05 Jan 2023 | Serena Purslow
#Throwback Thursday - Week 9 at The Data School
Join me for my weekly reflection on life at the Data School!
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Wed 28 Dec 2022 | Serena Purslow
Quick Table Calculations Part 2 - Difference
This is the second part in my Tableau table calculation series. Join me as I go through creating a Difference calculation.
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Thu 22 Dec 2022 | Serena Purslow
Quick Table Calculations Part 1 - Running Totals
I'm starting a new series on table calculations in Tableau. Join me as I go through creating a Running Total quick table calculation.
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Thu 22 Dec 2022 | Serena Purslow
#Throwback Thursday - Week 7 at The Data School
Read my weekly reflection on life at the Data School, in the run up to Christmas.
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Fri 16 Dec 2022 | Serena Purslow
5 Top Tips for Presentations
Here are my 5 top tips for improving your presentation, and presentation skills (based on what I know so far!!).
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Tue 13 Dec 2022 | Serena Purslow
#Throwback Thursday - Week 6 at The Data School
It's #throwbackthursday so join me for my weekly reflection on life at the Data School.
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Fri 09 Dec 2022 | Serena Purslow
Three impressive looking charts, made easy!
Learn how to transform three standard charts, into three charts that have a little more of a wow factor!
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Tue 06 Dec 2022 | Serena Purslow
#ThrowbackThursday - Week 5 at The Data School
It's #ThrowbackThursday - join me for my weekly reflection on life at the Data School.
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Fri 02 Dec 2022 | Serena Purslow
Dashboard Design - Applying what I've Learnt
Using the knowledge from my past few dashboard design lessons, I run through the planning and design stages of a Makeover Monday challenge.
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Thu 01 Dec 2022 | Serena Purslow
#ThrowbackThursday - Week 4 at The Data School
It's #ThrowbackThursday which means it's time for my weekly reflection on life at the Data School
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Fri 25 Nov 2022 | Serena Purslow
Presentation Week 3: From Data to Dashboard
Check out the steps that I took to go from a bunch of messy datasets, to a presentable dashboard in just 3 hours.
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Tue 22 Nov 2022 | Serena Purslow
#ThrowbackThursday - Week 3 at The Data School
It's Thursday again which means it's time to reflect on my third week at The Data School.
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Fri 18 Nov 2022 | Serena Purslow
Application Viz Re-Do
Week 2 Presentations meant rebuilding our application dashboards, using our newly acquired knowledge. Check out my Viz that got me into the Data School, and my new and improved version!
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Mon 14 Nov 2022 | Serena Purslow
#ThrowbackThursday - Week 2 at The Data School
Building on last weeks' theme, it's Thursday which means it's time to reflect on my past week at The Data School.
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Thu 10 Nov 2022 | Serena Purslow
Cleansing and Organizing Data in Tableau Prep
Check out my first presentation at the Data School!
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Thu 10 Nov 2022 | Serena Purslow
#ThrowbackThursday - 1st Week at The Data School
I know Thursday isn't quite the end of the week, but I thought it'd be a good time to reflect on my first four days at The Data School.
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