Muhammad Choudhury

Muhammad is a highly skilled data consultant with proven expertise in helping organisations adopt data-driven strategies to enhance operational efficiency and strategic decision-making. At The Information Lab, he has consistently delivered projects using tools such as Tableau, Alteryx, Power BI, and SQL-based platforms, achieving significant time savings, improved adherence to quality standards, and optimised operational strategies across sectors including finance, property management, and insurance.

Muhammad excels in client engagement and stakeholder management, consistently ensuring that project goals align with client needs and business objectives. In his consulting roles, he has both led and contributed to diverse data projects, extracting actionable insights that drive robust decision-making and elevate business performance. His experience includes designing and delivering training on advanced data preparation, data visualisation, and analytics tools to professionals and wider audiences, enabling them to harness the full potential of their data ecosystems.

Muhammad’s technical certifications and extensive portfolio in leading BI tools and SQL platforms underscore his commitment to excellence in data analytics. His journey into data consulting was inspired by his prior work in healthcare as a Specialist Diabetes Pharmacist and as a clinical trials associate at Imperial College London, where he witnessed first-hand the impact of data on clinical decision-making.

Outside of work, Muhammad’s interests include Brazilian Jiu-Jitsu, collecting natural perfumes, and perfecting his brisket smoking technique.

Blog Posts

Avatar
Fri 28 Jul 2023 | Muhammad Choudhury
The Happy American Dream
Today was the final day of dashboard week. The topic was based on the world happines report and I decided to take the opportunity to compare the two americas, Canada and the USA. I decided to make this dashboard a small multiple without the need of axis headers
Avatar
Thu 27 Jul 2023 | Muhammad Choudhury
Power Bi - Make it as easy as Tableau
During day 4 of Dashboard Week, we used Power Bi to create a Viz on the Eurovision Song Contest. You can see my dashboad by clicking here. Transitioning from Power Bi can be quite complicated for Tableau experts. Everything seems to look different and the functionality quite basic
Avatar
Wed 26 Jul 2023 | Muhammad Choudhury
APIs - The Macro Conveyor Belt
APIs can be daunting, espicially as you need to use  iterative macros for a lot of them. This additional step makes people generally try to avoid it. Creating a API-Iterative Macro- Template can save you time and actully make APIs fun to analyse. Essentially, there are 3 parts to this macro
Avatar
Tue 25 Jul 2023 | Muhammad Choudhury
Dashboard Day 2 - IMDb Crime Movies
Day 2 of Dashboard Week was based on the entire IMDb dataset. It consisted of every show/movie, directors and actors listed on the website. I decided to focus my Viz on my favourite genre, Crime movies. It's well understood that the old-school crime movies were ledgendary
Avatar
Mon 24 Jul 2023 | Muhammad Choudhury
Hearing Your Viz
During dashboard week, we explored designing viz for visually impaired people. One very useful tool that can be utilised for this are screen readers. The typical Windows Narrator can be enabled by holding Ctrl + Windows and pressing the Enter button
Avatar
Wed 26 Apr 2023 | Muhammad Choudhury
Fundamentals: Dashboard design
When creating a dashboard, there are several fundamental principles in to follow to make the dashboard easy to understand and navigate
Avatar
Thu 20 Apr 2023 | Muhammad Choudhury
Creating Dynamic Sets
Sets are created from dimensions by formulating specific conditions. When added to the worksheet, the set will highlight which marks on the worksheet are "IN" and "OUT" of the specified set
Avatar
Mon 17 Apr 2023 | Muhammad Choudhury
Date calculations of Tableau:
Date calculations of Tableau: The date calculation function on Tableau can be utilised for simplifying time-based calculations. This may include · Adding a time interval (months, days, seconds etc.
Avatar
Fri 14 Apr 2023 | Muhammad Choudhury
Groups in Tableau
Groups can be utilized to organize and combine different values into one. It works similar to its icon, the paperclip, which groups together multiple pieces of paper all with the different information. Groups need to be manually selected and only work with measures (numbers)
Avatar
Wed 12 Apr 2023 | Muhammad Choudhury
Cleaning your data - Tableau Prep
When you think of Tableau, you think of the final step in the data analytics pipeline, creating a viz. However, Tableau has several other software to help throughout the entire data story. Tableau Prep builder, as in the name, allows the cleaning, analysis and communication of raw “messy” data
Avatar
Thu 06 Apr 2023 | Muhammad Choudhury
Pivoting data - its all about the record
Pivoting data is the process of reshaping unorganised data into something that can be easily analysed. A messy dataset may have multiple counts of the same record with different measure. Ideally, we want each record to be unique and display measures of each of the specified field
Avatar
Tue 04 Apr 2023 | Muhammad Choudhury
The agile approach - Training day 2
Before beginning any data project, it is important to understand the approach we take to forming a visulisation from the raw data. We spent day 2 exploring what software are out there and how they communicate with each other to form a data story
Powered by The Information Lab
1st Floor, 25 Watling Street, London, EC4M 9BR
Subscribe
to our Newsletter
Get the lastest news about The Data School and application tips
Subscribe now
© 2025 The Information Lab