Gabriela Scherbinek

Gabriela started her career in the tourism industry, where she worked for many years, gaining experience in various roles. Her passion for data-driven analysis was sparked during her time as a Business Intelligence Analyst at a cruise company. She focused on yield management and performance evaluation of sales campaigns, supporting the revenue management department. Acting as a key point of contact between different departments, she gained valuable experience in coordinating diverse business requirements.

As a Financial Analyst in the controlling department of a travel retail company, Gabriela deepened her expertise by optimizing reporting processes, creating dashboards with Microsoft PowerBI, and automating reporting tasks using Microsoft PowerQuery. She has extensive experience with tools such as SAP Analysis for Office and PowerPoint Think-Cell, and is passionate about making processes more efficient.

Personally, Gabriela loves to travel and experience different cultures. She is fluent in Italian and always eager to learn something new.

Skills

Data Visualization: Tableau, PowerBI

Data Preparation: Alteryx, PowerQuery, Tableau Prep, SQL

Key Competencies:

  • Structured thinking & problem solving

  • Communication & teamwork

  • Aligning diverse business requirements

  • Dashboard design

  • Data storytelling

  • Attention to detail

  • Continuous learning

Experience Before Data School

Tourism Industry

  • BI Analyst in the Business Intelligence department of a cruise company

  • Yield Management & performance monitoring of sales campaigns

  • Tools: QlikView, PowerPoint, Excel (Pivot)

Travel Retail

  • Analyst in Supply Chain Controlling

  • Reporting automation & process optimization

  • Tools: Power BI, Power Query, SAP Analysis for Office, PowerPoint Think-Cell

Short Term Projects

Client: Provider of surgical vision solutions

Development of a sales dashboard in Tableau for daily use, including performance tracking against targets and Row-Level-Security for user-specific data access.

Client: Motion intelligence technology provider

Creation of a Tableau dashboard to visualize passenger flows on public buses, including key metrics and detailed insights by bus route.

Client: Daycare center in the Hamburg area (TIL+)

Development of a personnel planning dashboard in Power BI with automated data transfer and a workflow for data cleansing using Power Query.

Client: Airline fleet management division

Project Manager for the development of a management dashboard in Tableau that provides an overview of key metrics, including analysis of fleet structure, aircraft age, and sustainability readiness.

Client: German telecommunications and digital services provider

Creation of a Tableau dashboard to track order volumes and activation rates, including activation performance by channel and analysis against targets.

Client: Manufacturer of creasing systems and die-cutting solutions

Development of a Tableau dashboard to analyze production efficiency by workstation and shift, including comparisons against target values.

Client: Airline flight operations

Analysis of GPS-based data and development of a Tableau dashboard, including a dynamic geomap for visualizing flight or location-related information.

Certifications

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