Amy Peacham

Amy’s interest in data analytics began at Loughborough University, where she obtained an MSc in Applied Sport Performance Analysis. It was during this time that she was first introduced to Tableau in a Sports Analytics module, which ignited her passion for data visualisation. She quickly applied her newfound knowledge in her role as a Performance Analyst with Loughborough Lightning Netball, using Tableau to enhance data communication and deliver clearer insights to coaches and athletes, helping them to become 2024 Super League Champions.

For her master’s dissertation, Amy conducted research with the team inspired by current football performance analysis trends, focusing on an “integrated approach” to understanding player performance. She combined event data from video analysis with accelerometry and LPS data collected from Super League matches to explore the physical demands on players during different phases of play, offering more nuanced and detailed insights into their performance.

Amy’s experience at Loughborough has sparked her passion for data analytics, which has led her to The Data School. She is excited to develop her skills with new software’s and explore the applications of data across diverse fields.

Outside of work Amy is, unsurprisingly, a big sports fan. She has a background in playing basketball and still enjoys playing netball in her free time.

Blog Posts

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Mon 24 Feb 2025 | Amy Peacham
Stringing It Together: Mastering Tableau’s String Functions
A string is a collection of characters, including letters, numbers, and symbols, that represent text-based data in databases and analytics tools. In Tableau, effectively handling strings is essential for data manipulation and visualisation
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Mon 24 Feb 2025 | Amy Peacham
Makeover Monday 2024 Week 11: Exploring Housing Vacancies Across USA Metro Areas
This week, we took on the Makeover Monday 2024 Week 11 challenge, which focused on housing vacancies across USA metro areas. The dataset was sourced from an article by LendingTree, which utilised US Census Bureau data to create initial visualisations
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Tue 18 Feb 2025 | Amy Peacham
Data Before the Dashboards: Planning, Prepping & Proofing for Project Success
Stepping into my first week at The Data School, I quickly realised that the key to success in data projects starts long before the first dashboard is built. Understanding data—where it comes from, how it’s structured, and how to prepare it—lays the foundation for meaningful analysis
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